After investigating many forms of publicity – from
billboards to websites to mailings – and holding a group discussion
with high school students and first-generation college
students and recent graduates. Through this discussion
and investigation we discovered
that the best way to market this concept is the personal
voice of a young person who can individually speak with
high school students
and their families.
From this basic idea grew our internship
program in which college students who grew up in the
target communities spend
a summer meeting with the families in their area to encourage
consideration of college and to provide them with support
and information needed
so that they can take the next step from making a dream
into a reality.